Tancream
Tancream is a totally unique premium face and body skin care and sun protection lotion and is the brainchild of two glamorous North Yorkshire mums, Gillian Robson and Katy Foxcroft.
After being diagnosed with very aggressive skin cancer, Gillian spent months working on her recovery. Following her illness, Gillian, together with her best friend Katy, was astounded that there were no products on the market that offered SPF 50, five star UVA, gradual self tan plus instant bronzing for daily use – all in one bottle.
After much research and working alongside Dr Jack Ferguson, a leading sun care expert, they developed a unique and potentially lifesaving creation – Tancream!
WHAT WAS NEEDED?
- Support in boosting brand awareness nationwide.
- Telling the powerful and emotive story behind Tancream.
- Press coverage for the product and the brand.
OUR INVOLVEMENT
To support the business’s needs we secured press in both national and regional media. This included a fabulous review in OK! Magazine, and a feature in the Sunday Express.
We also secured interviews with Minster FM, a big spread in the Yorkshire Post and The Press and even a beauty review in a Sydney daily newspaper!
‘I cannot begin to explain what a total godsend Lisa has been. We are a brand new beauty and health product and through her bulging contacts’ book Lisa has managed to get Tancream national coverage and has also secured international media in the USA and Australia. People keep asking us who does our PR as they’re amazed by the press we’ve achieved for such a new product. Another positive is that it’s so lovely to work just with Lisa on a personal level rather than a faceless agency where you never know who, if anyone, is going to fight your corner. On a totally personal level we get along famously with Lisa. There’s never a dull moment and we are always laughing.’
Gillian Robson
Tancream is available in stores nationwide or at Tancream.co.uk
IN THE PRESS
Minster FM – https://www.minsterfm.com/news/local/2284403/two-easingwold-women-create-new-skin-product/
Sunday Express – http://www.express.co.uk/life-style/health/800250/Skin-cancer-survivor-Gillian-Robson-Tancream
The Yorkshire Post – http://www.yorkshirepost.co.uk/news/skin-cancer-made-mum-want-to-protect-others-from-sun-danger-1-8534814
OK! Magazine – Fabulous Review of the product
York Press – Editorial